Out-Of-The-Box, In A Box
GS&F dives into creative problem-solving in a world of new technology.
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Never Settle: The Road to Becoming Who We Want to Be
Behind the office doors, a wave of new challenges met virtually every company that returned to office after years of pandemic uncertainty. Between a hybrid work environment and new teammates—some whose careers began mid-pandemic—we’ve become pros at adapting.
State of Tennessee – Identity
When citizens think of government, efficiency isn’t always top of mind. Yet, the State of Tennessee wanted to be more effective for citizens by taking multiple marks and creating one consistent graphic identity to strengthen their brand. Creating the first identity system for the state was a huge ask. The system had to bring together…
Firestone – Truck Stuff P.O.P.
When Firestone asked us to create in-store pieces that would complement their Truck Stuff campaign, we knew we were selling more than tires. We were selling the Truck Stuff lifestyle. From The Ground Up The message was simple: By giving your truck Firestone Destination tires, you’re giving your truck the durability and dependability to work hard…
Bridgestone – Treadlife Magazine
Bridgestone/Firestone turned to GS&F for a redesign of its quarterly marketing summary, and the result was TreadLife magazine—a visually compelling, information-packed resource for more than 4,500 independent tire retailers. A fresh theme every issue The publication provides valuable information on new product launches, upcoming promotions, advertising/merchandising assets and much more. Each issue of TreadLife has…
Tennessee Titans – Draft Day Campaign
Coming off a disappointing season, we helped the Tennessee Titans give their fan base a reason to get energized and excited again. But more importantly, we gave them a reason to buy season tickets. A New Era With draft day on the horizon and holding the #2 pick, the Titans were in position to draft…
Firestone – Champion P.O.P.
We helped Firestone launch the Champion™, Firehawk™ AS and Firehawk™ Indy 500® tires with a campaign inspired by classic Firestone ads from the 1920s. All three are important additions to this legendary line, and the Champion comes with Firestone’s longest treadwear warranty. Our creative process also emphasized heritage In designing the campaign, we literally “went…
Break Time – Rebranding
MFA Oil operates 76 Break Time gas and convenience stores in Missouri and Arkansas. Break Time asked GS&F to revitalize its brand positioning in order to outshine local competitors and get enthusiastic buy-in from employees. We gave Break Time an exciting new look, logo and signage to increase awareness and make it the region’s preferred…
Operation FINALLY HOME – 10th Anniversary Campaign
Operation FINALLY HOME is a national nonprofit that builds custom, mortgage-free homes for wounded, ill or injured American veterans and their families. For our “A Weight Off Their Shoulders” campaign celebrating the organization’s 10th anniversary, we partnered with Sword & Plough (a retail company that works with veterans to make bags out of military surplus…
Dayton – Launch
Dayton When Dayton approached us to help increase brand awareness and sales through a relaunch campaign, we hammered down and got moving. Tires for Truckers During the discovery phase, we talked to our target audience in the field and combined those insights with data collected by our strategists. We found that our target audience, truck…
Bridgestone – Driveguard Campaign
Driveguard To support the biggest tire launch in Bridgestone’s recent history, we were asked to take a major role in planning, strategy and creative. From naming and brand positioning to messaging, creative development and in-store digital POP, we did it all. Be your own hero Early on in the conversation, we decided to stay away…