To us, true friends are the ones who push you, poke you, cheer you, challenge you, make you laugh until you cry, and completely blow your mind. They don’t talk you off the high dive because they’re already swimming in the water at the bottom. That’s us—the true friends you need to do the most exciting work of your life.
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Be brave. For yourself, your team, and the audience.
Be proactive. Radical accountability leads to radical freedom.
Be a student of the game. Push yourself to know more about everything.
Act with integrity. Be transparent and real. Follow the golden rule.
Don’t take yourself or the work too seriously. Laugh often.
What started as the closing remark to our weekly Friday morning gathering has quickly become one of our new agency mantras. “Let’s have a Friday” is our way of toasting the past week’s accomplishments as well as the weekend ahead. We work hard for our hard seltzers!
Since day one—when founders Dale Gish and Hank Sherwood decided to “take the plunge”—through the 90’s, when Jeff Lipscomb and Roland Gibbons stepped in as our fearless leaders and owners—and today, as a fully integrated agency of 100 and counting—we’ve always aspired to set ourselves apart with one simple defining thought: Friends bring out the best in each other.