Emotional Connectivity: The New Core Currency
It’s not enough to simply get someone’s attention anymore—they have to feel something.
Behind the office doors, a wave of new challenges met virtually every company that returned to office after years of pandemic uncertainty. Between a hybrid work environment and new teammates—some whose careers began mid-pandemic—we’ve become pros at adapting.
It’s not enough to simply get someone’s attention anymore—they have to feel something.
At GS&F, we believe the best client-agency relationships start with candid collaboration.
Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.
A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.
We want to be your friends, but it’s more important that you want to be incredible.
With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.
At GS&F, we don’t just focus on providing results and sharing expertise—we’re Friends who share a passion for community involvement. To celebrate our 40 years in Music City, we put a new, nonprofit spin on our acronym to deliver a charitable campaign with a huge community impact.