As affected communities grappled with the impact of the storms, communities rallied largely through social media. The reality of the storm’s severity spread quickly across social networks, prompting people to connect with loved ones, coworkers and neighbors to check on their safety and offer to lend a hand, both from near and far.
While our hearts are heavy, we look forward to rebuilding together and have compiled a list of ways in which our friends can help. At GS&F, we know we are lucky to live and work in such a strong and united community. Let’s show them why we’re known as “The Volunteer State!”
Creative advertising awards come around every year—they’re a big part of our industry. But why do we care about awards?
Let’s face it—interviews and the hiring process can be a grind. The search is worth it when you find an engaging, curious and experienced candidate, but how do you get there?
At GS&F, we evaluate our own creative with questions that keep the brand and the audience at the center of the discussion. Check out our ABCS of assessing work—alongside some brands that got the job done with their Super Bowl ads.
“Suits” and “creatives”—an old convenient myth in the industry based on creatives’ output and suits’ clothing. We may work differently, but we don’t cancel each other out.
It’s not enough to simply get someone’s attention anymore—they have to feel something.
At GS&F, we believe the best client-agency relationships start with candid collaboration.
Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.