Operation FINALLY HOME is a national nonprofit that builds custom, mortgage-free homes for wounded, ill or injured American veterans and their families. For our “A Weight Off Their Shoulders” campaign celebrating the organization’s 10th anniversary, we partnered with Sword & Plough (a retail company that works with veterans to make bags out of military surplus materials) on special “give-back” backpacks to benefit Operation FINALLY HOME and used them as a hook for national publicity.