At GS&F, we’re no strangers to getting creative on the path to great work for our clients. We’re ambitious, and we don’t shy away from a challenge. Recently, we found ourselves across the United States in Seattle, Washington for a photo and video shoot, in frigid temperatures and a snowstorm, keeping the work coming—and just as great as we’d planned.
We are forced to change our way of thinking about crises in this age of uncertainty. We are leaning even more heavily into our company values and addressing the crisis in steps for sequential wins along a resolution spectrum. Today, our formula looks more like this:
Recently, at the end of April, Google announced a big change to their shopping platform with a simple message: “It’s now free to sell on Google.” As the world’s top search resource opens its advertising gates, let’s take a look at the ramifications of this change.
The way we talk about friendship has changed over the years. GS&F was founded on the idea of doing great work with your friends. People you want to spend time with. Today, that sentiment holds true, but we talk about friendship in more direct terms.
It’s been another quick season of social media changes and updates. From developing consumer habits to new features and more, tracking the trends helps you reach your brand’s audience meaningfully and intentionally—even in unusual seasons like this one.
Over the years GS&F has had the honor of partnering with the Oasis Center, one of Nashville’s leading youth-serving nonprofit organizations. When the center’s landmark fundraising event, Only in Nashville, was canceled due to the coronavirus pandemic, our team was challenged to help the organization pivot its strategic approach.
Just several weeks ago, virtual meetings and presentations were a second-choice, only-if-we-can’t-avoid-it option. Now, they’re the norm. The rules of engagement are different, new, and at times super awkward. But we still have to set the room—even if it’s through Zoom.
In recent months, much of what we know about advertising has been flipped upside down. In a socially distanced world, we’re even more reliant on social media and other digital platforms for community and connectivity.
Maintaining a thriving culture in your organization right now may seem like a low priority. But, as they say, culture eats strategy for lunch. If you hope to weather this storm and come out on the other side strong, a thriving culture will propel you and your business forward.