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After the Storm: We Believe in Nashville

As affected communities grappled with the impact of the storms, communities rallied largely through social media. The reality of the storm’s severity spread quickly across social networks, prompting people to connect with loved ones, coworkers and neighbors to check on their safety and offer to lend a hand, both from near and far.

Celebrating International Women’s Day: An Interview With 5 Powerful Women

Here at GS&F we value gender equality, employing an even 50/50 gender split in an industry where men hold 54% of the jobs. To celebrate International Women’s Day 2020, we sat down with five inspiring women on our team to discuss what gender equality means to them, who inspires them, what advice they have for…

Friends Helping Friends: Disaster Resources

While our hearts are heavy, we look forward to rebuilding together and have compiled a list of ways in which our friends can help. At GS&F, we know we are lucky to live and work in such a strong and united community. Let’s show them why we’re known as “The Volunteer State!”

What Does Award-Winning Work Mean to Us?

Creative advertising awards come around every year—they’re a big part of our industry. But why do we care about awards?

Beyond the Booth: Making the Most of Your Trade Show Presence

Trade shows can serve as an anchor for your marketing efforts when they’re positioned as key moments within your yearlong plans. In just a few days your brand can gain valuable leads and increase awareness, forming a foundation for the rest of your year. How can you make the most of a trade show and…

How to Interview With Intention—and Snag Top Talent

Let’s face it—interviews and the hiring process can be a grind. The search is worth it when you find an engaging, curious and experienced candidate, but how do you get there?

What Makes Effective Advertising—and Did the Super Bowl Ads Cut It?

At GS&F, we evaluate our own creative with questions that keep the brand and the audience at the center of the discussion. Check out our ABCS of assessing work—alongside some brands that got the job done with their Super Bowl ads.

Rethinking Account Management—With a Dose of Creativity

“Suits” and “creatives”—an old convenient myth in the industry based on creatives’ output and suits’ clothing. We may work differently, but we don’t cancel each other out.

Emotional Connectivity: The New Core Currency

It’s not enough to simply get someone’s attention anymore—they have to feel something.

10 Ways We Bring Out the Best in Each Other

At GS&F, we believe the best client-agency relationships start with candid collaboration.

How—and Why—We Strive to Always Be Bold

Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.