GS&F Names Gregg Boling CEO

As we close out an incredible year of excitement, growth and most importantly, friendship, we are thrilled to announce Gregg Boling as the new CEO of GS&F. This marks a significant moment for the agency and stands for a celebration of our friendship-first culture that was solidified many years ago under the leadership of Jeff Lipscomb and Roland Gibbons.

A New Way Forward: DriveGuard Plus Digital Launch

Launching the Bridgestone DriveGuard Plus tire with a new approach.

Behind the Scenes at GS&F: The People That Keep Us Going

Every member of our team helps our ambitious clients succeed. While some may not be front and center at client presentations, we couldn’t make great work without them. Take a peek behind the scenes to learn more.

Is March Madness the New Super Bowl?

Super Bowl ads have long been iconic, and the game still represents one of the biggest stages for advertisers. But with added pressure, some are looking for other opportunities. Enter March Madness.

Creating a Brand Identity to Tell the Story of Hudson’s Newest Restaurant

Telling the story of the newest endeavor of Medusa Brewing Company – a restaurant concept inviting connection and collaboration.

How to Brainstorm—and Leave With Ideas That Actually Work

How to create great brainstorming sessions in a hybrid work environment.

A Day in the Life at GS&F: Interactive Development Team

We caught up with some members of our Interactive Development team to discuss how they work together on a daily basis to keep everything moving and deliver great products and services for our client partners.

Welcome to the Proving Ground: LP Building Solutions at IBS 2022

Our team had another successful year at the NAHB International Builders’ Show with LP Building Solutions. The LP Proving Ground served as a way to showcase our continued leadership position in the marketplace.

2022 Super Bowl Ad Breakdown: The Keys to a Winning Spot

Hear what some of the brightest minds in advertising had to say at this year’s AAF Nashville Super Bowl Ad Breakdown.

The Rise of Absurdity in Marketing: How humor can be the key to audience resonance in a crisis-stricken world

It’s been a rough couple of years—and brands know their audiences need some comic relief. We examined what happens when the two come together.

GS&F Bookshelf: Our Top Reads for the New Year

Looking for a new read to kick off the year? Check out our team’s favorites!