Grant Thompson

How a Campaign Evolution is Creating “Endless Possibilities”

A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.

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Ashley Job

Taking LP Building Solutions to a Whole New Dimension

To help LP Building Solutions make a splash with new product launches at the industry’s largest annual trade show, we offered attendees a wild ride—literally—with an immersive 7-D virtual reality experience that took them through the extreme weather-testing of LP’s products. Fasten your seat belts folks, and see why this ride was the talk of the show floor.

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Lauren McKirgan

The Amperseason of Giving, Sharing & Friendship

At GS&F, we don’t just focus on providing results and sharing expertise—we’re Friends who share a passion for community involvement. To celebrate our 40 years in Music City, we put a new, nonprofit spin on our acronym to deliver a charitable campaign with a huge community impact.

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Meghan Smith

Why All CMOs Should Have a Pulse on Brand Health

With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.

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Mike Ernst

Brand Safety and Why it’s Important to Advertisers

Consumers are getting a majority of their content from the internet. It’s important for brands to ensure their advertisements aren’t placed on questionable websites.

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