Social listening is becoming even more critical during times of crisis like COVID-19, when brand perception and audience needs—and even their habits—seem to change minute by minute. Insight gained from social listening can be used to navigate tough times strategically.

Working together is a given, but efficiency that results in work that drives change doesn’t always happen. If you don’t work with or have an agency with every step of the marketing process housed together, it’s worth asking whether you’re getting work that does justice to your business goals.

Agile is a big buzzword in the interactive and creative space. When it comes to digital and interactive projects clients and agencies tend to agree that Agile is better, but what that means and how to implement it can be confusing.

We’re humbled and excited to announce that The Tennessean has named GS&F one of the 2020 Top Workplaces for Middle Tennessee for the second straight year. The award, grounded in continual organizational improvement, recognizes past growth while signifying a positive upward trajectory and exciting things to come.

GO TIME began like most other campaigns… but once we began speaking to Bridgestone’s audience, the BOSS (as we call it), we realized there was an opportunity to change the conversation—and differentiate the Bridgestone brand like never before.

Though times of hardship might make your marketing decisions feel more urgent, balancing long-term strategy with short-term adjustments will be something your brand encounters every day.

At GS&F, we’re no strangers to getting creative on the path to great work for our clients. We’re ambitious, and we don’t shy away from a challenge. Recently, we found ourselves across the United States in Seattle, Washington for a photo and video shoot, in frigid temperatures and a snowstorm, keeping the work coming—and just as great as we’d planned.

We are forced to change our way of thinking about crises in this age of uncertainty. We are leaning even more heavily into our company values and addressing the crisis in steps for sequential wins along a resolution spectrum. Today, our formula looks more like this:

Recently, at the end of April, Google announced a big change to their shopping platform with a simple message: “It’s now free to sell on Google.” As the world’s top search resource opens its advertising gates, let’s take a look at the ramifications of this change.

The way we talk about friendship has changed over the years. GS&F was founded on the idea of doing great work with your friends. People you want to spend time with. Today, that sentiment holds true, but we talk about friendship in more direct terms.