Start Your Engines
On September 16, we launched the Music City Grand Prix at a press event featuring race and city officials attended by multiple media outlets in person and even more via livestream for local, regional, national and international coverage. Less than a week after the live announcement, we had 16,555 visits to the website, the video was viewed 16,000 times and more than 4,000 visitors signed up for ticket details.
And we’re just at the starting line.
This effort touched every part of our agency and demonstrated how well we collaborate even when we’re not under the same roof. We’ve laid a foundation, and now it’s time to continue helping to make the Music City Grand Prix a major success for both our city and for IndyCar.
With ongoing integrated efforts in PR, social, paid media, creative, web content development and more, we’ll be there until the checkered flag signals the first winner of the Music City Grand Prix.
Join us to feel the new sound of Nashville next August!