Launching Amazon’s 2-Hour Delivery Service in Music City

Launching Amazon’s 2-Hour Delivery Service in Music City

Amazon Prime Now

Prime Now is a free 2-hour delivery service with an endless selection of everyday essentials as well as “the best of Amazon.” To launch and raise awareness for the service in Nashville, we created a fully integrated campaign that proved Prime Now delivers everything a local needs in 2 hours or less.


Lift in Site Traffic


New Members in the 1st Month


Earned & Social Impressions


Rooftop Party We'll Never Forget

Preparing the Order

Prime Now deliveries can be very telling of what someone’s up to, because most deliveries include items meant for a single experience. In Nashville, it’s probably a sports tailgate or a bachelorette party—maybe a free concert somewhere. Whatever you’re up to, Prime Now has everything you need to enjoy it to the fullest.

Prime Now delivers all the goods for a good time in Music City.

Partying in Prime Now Fashion

We kicked off the campaign by partnering with local radio station Lightning 100 to host an official Prime Now launch party. The 500-person rooftop party—featuring live performances by local artists Rayland Baxter and Sparkle City Disco—sold out in a fitting 43 minutes. All decorations, games, and snacks were delivered through Prime Now, immersing guests in an unforgettable, hands-on brand experience.

Integrating into Nashville

The party was quickly followed by a series of outdoor and digital ads—each telling a simple, entertaining, and relatable story through a predictable Nashville delivery. It was through these stories that we were able to connect with the Music City audience emotionally and create one of Prime Now’s most successful city launches of all time.