Hyping Up LP’s Innovative Approach
Ultimately, the LP Proving Ground served as a space for builders to put LP’s products to the test and gain firsthand experience with them. But the booth was only the start of increasing buzz around LP.
Our team hosted a virtual media tour with several stakeholders from LP, including Brad Southern, Chairman & CEO; Cameron Bailey, Senior Corporate Brand Manager; and Craig Miles, Director of Sales & Marketing, LP Structural Solutions. Before the show, these leaders discussed overall industry trends along with the brand’s innovations with key press targets to drive interest and coverage once the show began.
Our team also scheduled booth drop-ins to engage press coverage during the show and placed paid media and social ads before and after IBS to drive traffic to the booth. For previews of LP’s products and more information after the show, builders could visit the LP Solutions Showcase online.
In addition, for the first time a live podcast was recorded at the booth. Brad Leavitt of AFT Construction spoke with Kyle Stumpenhorst of RR Buildings about his work, and recording at the booth allowed them to capture the spirit of the show and speak to what was going on around them.
We’re looking forward to many more opportunities to showcase the innovative approach from LP Building Solutions to their industry at IBS as we transform their trade show presence into an interactive, engaging experience for all visitors.
Have a trade show on the books for your brand? Or a virtual event? We’re here to make it your best yet. Get in touch here.