When you think of influencers, you might think of clothing, makeup, and home goods—not building products. But that’s changing.
In the B2B world, there’s an enthusiastic audience of building professionals who are quick to engage in conversations about their industry, offering untapped potential. That’s why, at GS&F, we continue to deliver influencer relations as an integrated approach to our client LP Building Solutions.
For one bold campaign, we used all of LP’s building solutions on a single home. We also partnered with two influencers to increase brand awareness, drive leads to the consideration stage, and leverage LP’s unique competitive advantage of providing multiple solutions for the builder from the same trusted manufacturer.