Shattering Stereotypes
The Oasis Center in Nashville helps at-risk teens transition to productive adulthood by embracing their complexity in a multitude of ways.
The Oasis Center in Nashville helps at-risk teens transition to productive adulthood by embracing their complexity in a multitude of ways.
GS&F’s “There’s More To Youth” campaign showed that teens often get unfairly stereotyped, and those labels don’t match their underlying realities and aspirations.
The campaign’s gritty visuals were designed to empower teens and foster greater empathy from adults with their own high-school age kids. These powerful images united all of our creative, including a microsite, billboard, video and mailer.
This award-winning campaign helped raise awareness about a multifaceted organization that provides an essential service to the Middle Tennessee community.
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