Following the DriveGuard Plus digital launch, CSRs received a tri-fold mailer that introduced a new way forward and directed them to the DriveGuard Plus launch page with a QR code.
Our creative and strategy teams collaborated to introduce DriveGuard Plus, a thoughtfully designed touring tire with improved performance through Bridgestone’s first ever virtual launch kit.
Though the mailer was our hook, the landing page was our proving grounds; we needed to make a first impression that exceeded pre-conceived notions of a digital launch kit by creating an immersive digital experience.
The landing page shows an animation of the tire trekking through varied terrain, framed by copy with clear and compelling messaging hierarchy calling out key benefits, competitive advantages and supporting information.
We partnered with Make to create interactive visuals and 3-D components that lead the user through a product story, introducing details of DriveGuard Plus from performance to warranty.
This easy-to-use always-on access gives CSRs one hub for all new product information so that they can be on their A-game no matter what comes their way.