Muserk
The modern day robin hood
Royalty collection for professional songwriters and publishers is absolutely terrible. In order to get noticed, they had to stand out. We created a brand that was as impossible to ignore as Muserk’s mission.
Services Provided
- Brand Strategy
- Media Planning & Buying
- Copywriting
- Art Direction
236,000+
Impressions per week
57%
Increase in website traffic
700+
QR code scans (and counting)
Finding the Audience
We identified our target audience as independent musicians, small record labels, and music rights holders who often struggle with tracking and collecting royalties from various streaming platforms. The key challenge was to pinpoint where these potential customers engaged most frequently and how to capture their attention.
Getting the Word Out
With a clear understanding of their audience, we embarked on a branding and print advertising campaign designed to raise awareness and drive engagement. The campaign had two primary objectives: to establish Muserk as a trusted authority in royalty recovery and to create a compelling call to action that motivated musicians to seek their services. Click here to see more of the work.
