LP Building Solutions
Making a Difference with Premium Products
LP knows using premium products doesn’t automatically make for more satisfied customers or a better jobsite. But when you have premium products that actually increase the resiliency and performance of a build, you can have fun with everyone else's.
Services Provided
- Video Production
- Social Media
- Influencer Marketing
706,000
OTT Impressions
2.8%
Engagement rate on influencer's channels
213,736
Reach across 4 posts
Considering the Audience
How do we reach builders, who are fighting to compete in an increasingly competitive and uncertain market, and convince them that a partnership with LP will bring incremental value to their business through premium solutions that are proven to perform yet have a higher price of entry?
Changing Their Perception
Because LP Structural Solutions are premium products but not inaccessible, we used a notably human approach that cut through the clutter with fun and cleverness. In an exaggerated, parodic setting, we showed that premium products—not fancy fits or high teas—are what truly elevates a jobsite. Click here to see more of the work.
