Bridgestone Arena
SPREADING OUR WINGS AT BRIDGESTONE ARENA
Bridgestone has made a concerted effort to connect their products and services to the human benefit for its customers. Their new positioning, What Really Matters, came to life at Bridgestone Arena using local artist Ft. Cymone Wilder.
Services Provided
- Production
- Creative Direction
- Art Direction
1M+
Impressions
Working Together
We wanted a collaboration that serves as a vibrant testament to Bridgestone's dedication to supporting local talent and fostering a sense of community pride. Wilder's artwork, inspired by the diverse and dynamic spirit of Nashville, seamlessly integrates the essence of Bridgestone's mission by highlighting themes of connection, resilience, and shared experiences.
Spreading Our Wings
The impact of the mural extends beyond its aesthetic appeal, serving as a beacon for Bridgestone's brand values and community involvement. By selecting a local artist, Bridgestone underscores its support for the local arts scene and invests in the cultural enrichment of Nashville. The mural has quickly become a popular attraction for visitors, fostering engagement and dialogue about the themes it portrays.
