When Firestone asked us to create in-store pieces that would complement their Truck Stuff campaign, we knew we were selling more than tires. We were selling the Truck Stuff lifestyle.
From The Ground Up
The message was simple: By giving your truck Firestone Destination tires, you’re giving your truck the durability and dependability to work hard and play harder.
Mud And Motion
We used gritty imagery of trucks doing truck stuff, along with textured typography, to complement the rough-around-the-edges feel of the Truck Stuff movement.
Go Do #TRUCKSTUFF
The in-store P.O.P. chassis displays, posters and counter mats—as well as branded koozies and bumper stickers—created a call to action for consumers to go do more truck stuff. They were then able to share their experiences with fellow truck lovers on social media with #TruckStuff, bringing the entire campaign full circle.