Tropical Smoothie Café is in full growth mode, with over 500 cafes in 85+ media markets nationwide. With plans to continue to grow and expand, they approached GS&F to manage their media planning and buying with a focus on amplification and interaction.
Developing a Healthy Media Plan
We crafted an insights-driven media plan to target Tropical Smoothie Café’s core audience—health-conscious trendsetters. Our team delivered contextually relevant videos placements on both cable and digital mobile media outlets.
Zooming in on the Target
Taking it a step further, we layered in additional behavior parameters to get the precise psychographic model “mindset targeting” that the campaign would need to be successful. The final layers involved location-based targeting, including geo-conquesting of competitors within the proximity of a three-mile geo-fenced radius.
Showing our Strength
In the end, we were able to reach the right audience at the right place and at the right time, leading to increased impressions, engagement and—most importantly—sales. And our mobile partner also cited it as their best performing campaign in the history of their company.