No matter what the pet relationship problem may be, you can leave it to PetSafe to engineer a high-tech solution that brings you and your pet closer together – allowing each of you to live happier and healthier lives.
ScoopFree Makes Crap Go Away
When it comes to kitty litter, ScoopFree Self-Cleaning Litter Boxes make scooping poo a thing of the past. The campaign’s ScoopFree video ad showed viewers how simple it is to make “crap” go away by raking a crappy breakup off the screen.
From Ad to Answer
Digital display banners used simple, self-aware messages to deliver the campaign concept for each product line.
Laser Toys Make Things Exciting
When you and your cat get bored, laser cat toys make your time together more exciting. The campaign’s laser toys video ad brought this idea to life by turning a bored room (get it?) into an exhilarating cat-like laser chase amongst coworkers.
See it to believe it
To further support ScoopFree and combat the audience’s uncertainty around how the self-cleaning litter box actually works, we created a series of demonstrative Instagram posts that made all kinds of “crap” go away. As paid posts, these videos became a key integration for PetSafe’s most successful campaign to date.