When design firm GBI opened its new showroom in Tennessee, they were giving area customers a unique opportunity to purchase Knoll furniture, one of the most iconic brands in the industry.
The goal: inspire like Knoll
GBI turned to us to develop print and digital promotional items with the design sophistication worthy of the Knoll brand. The targeted architects and interior designers received an email and print invitation that reflected both the elegance of Knoll and the remarkable growth of Nashville’s design community.
GBI’s goal was to draw 200 attendees, but our work nearly doubled that number. GS&F helped transform what could have been a routine store opening into a conceptual masterpiece.
Gaining national claim
Our work for GBI has resonated nationally. Several of the print pieces we created will be featured in the 2016 edition of the prestigious Communication Arts Design Annual.