We helped Firestone launch the Champion™, Firehawk™ AS and Firehawk™ Indy 500® tires with a campaign inspired by classic Firestone ads from the 1920s. All three are important additions to this legendary line, and the Champion comes with Firestone’s longest treadwear warranty.
Our creative process also emphasized heritage
In designing the campaign, we literally “went back to the drawing board”—using pencils and sketches instead of digital tools.
Recalling the era when the “rubber meets the road”
The campaign was a visual tribute to Firestone designed to evoke an emotional response. The print ads and P.O.P. had a retro feel, but featured current cars sporting the three new Firestone tires.