Bridgestone/Firestone turned to GS&F for a redesign of its quarterly marketing summary, and the result was TreadLife magazine—a visually compelling, information-packed resource for more than 4,500 independent tire retailers.

A fresh theme every issue

The publication provides valuable information on new product launches, upcoming promotions, advertising/merchandising assets and much more. Each issue of TreadLife has a special theme like “The Innovation Issue” and “Year of the Truck.”

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