Prime Now is Amazon’s fastest delivery service, bringing you everything you need in two hours or less. For members in Nashville, that includes a few likely combinations—like diapers and a corkscrew.

QUICK READS FOR QUICK DELIVERIES

We told simple and relatable stories of convenience and urgency by grouping Prime Now deliverable items that are typically used and purchased together in Nashville.

SPEAKING AND THINKING LIKE A LOCAL

In addition to these stories, location-specific touchpoints found other ways to relate to the community with clever nods to everyday happenings—further demonstrating Amazon’s understanding of the locals and appreciation for their delivery needs.

FULLY INTEGRATED INTO NASHVILLE

The campaign came to life across a wide variety of media, including paid, owned and earned—creating a consistent and relevant brand journey for customers.

PARTYING IN PRIME NOW FASHION

Finishing with Prime Now speed, we partnered with local radio station Lightning 100 to sell out an Amazon-sponsored, 500-person rooftop party in 43 minutes.

The roof was decked out with Prime Now deliverable snacks, games and decorations—immersing guests into an unforgettable Prime Now brand experience.

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