Bridgestone
Letting Every NFL Fan Know This Is Bridgestone’s House
When Nashville was chosen to host the NFL Draft, Bridgestone wanted to remind fans that they are the Official Tire of the NFL. To ensure the over 600,000 attendees noticed, we set out to evolve a high-equity brand platform to reach new audience segments and drive measurable digital engagement through an integrated, multi-channel system.
Services Provided
- Public Relations
- Social Media
- Creative Development
95
Earned Media Hits
24.8B
Earned Impressions
2
Bedazzled Suits
Setting the Stage
Bridgestone possessed a strong, recognizable brand identity that risked becoming "one-note" to modern consumers. To prevent brand stagnation and drive market share, we needed to move from a singular message of "performance" to a harmonious ecosystem that showcased the brand’s versatility across diverse lifestyle segments.
Spreading the Word
Our research revealed that our audience wasn't just looking for a product, they were looking for an experience. We developed a conceptual direction that acted as a "counterpoint" to traditional advertising, juxtaposing high-octane brand heritage with modern, interactive storytelling.
Stealing the Show
We didn't just drive traffic: we managed a journey. By aligning social content with a high-conversion landing experience, we ensured that every digital touchpoint supported the "Full-Funnel" goal of moving users from awareness to action.
