PWT
Challenging the Norm. Winning Through Partnership.
PWT, a manufacturer of premium engineered wood products in North America, was looking to shake up the industry. Using our Brand AMP process, we looked deep to see what truly set them apart from the rest.
Services Provided
- Social Media
- UX / UI Design
- Web Development
- Concept Development
- Design
135K
Site Visits
2.5K
Site Conversions
13MM
Impressions
Discovering PWT's Superpower
Messaging in the category had gone stale. It was primarily dominated by much larger companies focused on the bottomline. Messaging was almost solely focused on features and benefits. Using our Brand AMP process, we were able to discover how PWT focuses on partnerships, unique processes and delivery to ensure a much higher quality experience—not to mention product portfolio. PWT had one standout message that no other competitor could say: They care about you, your experience working with them, and building something stronger—Together.
The Power of a Handshake
In a category overrun by product imagery and tactical messages, we created a campaign focused on the power of people. Because after all, nothing gets done without the men and women working to create and deliver their superior products. They weren’t just making the calls, meeting with dealers and driving sales—they were creating true partnerships. And it’s the quality of partnerships across every layer of PWT’s business that we captured in a campaign to disrupt the industry.
