When Watkins College of Art was looking for a new identity that would elevate their brand, they turned to GS&F to establish a refreshed visual presence and launch an admissions campaign that would live up to their rich history and ambitious vision.
Our first step was to establish a brand platform or blueprint for what the Watkins brand has come to mean to its students, faculty and tight-knit art community. Building on this groundwork, we dove into developing a strong mark that could coexist with the various artworks of the institution.