Margaret Kercher

Millennials: A Love Story

With Gen Z knocking at the door, we take a look back at what we learned from marketing to a social generation.

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Taylor Kostal-Bergmann

Understanding The Customer Journey – Part I: Strategy

The GS&F UX department presents a three-part series outlining the customer journey.

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Best Ad Campaigns of 2017

In a year riffled with turmoil, one thing remains true—there were some damn good ads.

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Kerry Oliver

Content vs. Advertising

Can’t we all just get along?

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Laramey Lawson

What Happened to Advertising?

Laramey Lawson, SVP & Media Director, breaks down society’s current relationship status with advertising.

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