A Blooming Rebrand

Posted by Patrick Sherry

The name Cheekwood carries heavy weight in Nashville. Its sprawling grounds, elegant affairs and blooming flora are all reminiscent of what old-Nashville was, and still is today. When Cheekwood came to us for assistance in its rebranding and repositioning, we were excited to see what we could do. Our task was to position Cheekwood for what it really is: a majestic oasis that provides a safe haven from the hustle and bustle of downtown and a place for tourists, young professionals, couples and families to convene. For our team it was a chance to showcase our ability to integrate across departments. Using our strengths in multiple disciplines allowed us to see the challenge from all angles and work towards dynamic and strategic solutions. To read about the campaign, click here.