Since 2016 we’ve been working with Crossville, one of America’s leading manufacturers of high-quality porcelain, glass and natural stone tile. Speaking primarily to interior designers and architects, the previous brand campaign focused on two major selling points: the aesthetic and functionality of its products. Because the industry’s been experiencing major change over the past few years, we knew it was time to take a step back, reevaluate, and take Crossville to the next level.