Super Bowl ads are one of the most coveted spots for brands, advertisers and celebrities alike, but if there’s one thing we’ve learned from years of Super Bowl ads it’s that star-studded commercials don’t always equate to successful ads. When it comes to celebrity appearances it’s about more than status— it’s about leveraging trusted individuals to resonate with the audience.
FTX’s Don’t Miss Out On Crypto spot stood out among a sea of crypto ads. The secret sauce? Larry David.
But Larry David and cryptocurrency don’t go together—or shouldn’t. After all, the stats show that beyond the age of 29 both use and trust in crypto rapidly fades with just 8% of people ages 50 to 64 and 3% of people aged 65 or over engaging in the modern form of currency. But those stats only fueled the creative behind FTX’s Super Bowl spot. Enter Larry David, the perfect liaison for hesitant Baby Boomers.
The ad captures Larry David scoffing at monumental inventions throughout history, including the wheel, the toilet, the fork—and finally cryptocurrency. FTX’s use of satire and celebrity reveal the brand’s awareness to the larger cultural belief that older generations just aren’t buying into the crypto craze. This cheeky nod at hesitant consumers tells them they’re wrong through an actor they love and trust, then warns and challenges them: don’t be like Larry.