At GS&F, we understand that the path to great creative can be pretty creative in and of itself. Plans break down and there’s always a couple curveballs along the way. But we’ve proven that we can tackle challenges head-on.
Recently, we found ourselves far from our temperate Nashville home for a photo and video shoot in Seattle for Firestone Tires. As part of the brand’s Challenge Accepted campaign, our goal was to capture footage of torture tests, showing authentic challenges that face Firestone’s audience when it comes to tire purchases.
Seattle unexpectedly threw frigid temperatures and a snowstorm at us, but we kept the work coming—and just as great as we’d planned.
We looked back with our team to reflect on that challenging shoot from all perspectives—account management, creative, and even back at the shop. Here’s how we made it happen.