“Take Chances. Be Accountable. Stay Curious. Earn Trust. Have Fun.” These are GS&F’s Five Core Values that guide everything we do and provide a lens into how we operate. These are the words that ring true when crafting bold ideas and when facing challenges. GS&F’s executive team works every day to inject them into company meetings, quarterly business reviews and in everyday interactions with GS&F employees.
GS&F’s core values are integral to the success of the agency and each employee. Gregg Boling, President and COO of GS&F, says the agency has core values so “we can all get on the same page—and stay on the same page—in terms of how we treat each other and what we stand for as a company.”
“For a long time, our core values were business drivers or surrogates for where we were not strong. ‘Be Strategic’ anyone?” Gregg jokes. “Over time, these values came to represent the best possibilities and potential in each of us vs. what we want to achieve as a business.”