On any given day, GS&F team members are juggling dozens of different projects and deadlines, and it’s this opportunity to do great work that makes us tick. If you looked up multitasking in the dictionary, Steven Boone’s picture should pop up. Boone is our Vice President of UX & Technology. What better way to showcase the diverse projects and collaborations that make this work possible than a day-in-the-life with Steven Boone? Steven, take it away. 9:15 a.m. Here we go. I begin today in standup with the development team, checking in with Katelyn Pennington, one of GS&F’s front end developers. We’re focusing on the best execution for layout and interaction on a project that will be launching soon. 10:00 a.m. Adam Kasprzak, one of the UX designers on our team, is helping me work through new concepts for a mobile app based on customer insights. We’ve spent time one-on-one with people learning about their pain points, and now we are organizing their feedback so we can figure out a strategy. 11:00 a.m. We’ve got the entire integrated team here, talking through the best approach for launching a new website for one of our national clients. Glad to have the point of view of our account team and people outside of UX. 11:45 a.m. Rapid creative ideation is a way of life on the UX team. Today I am briefing them on a new app concept, with a challenge to spend 90 minutes creating five concepts: one consumer focused, one data focused, one progressive technology focused, and two designer’s choice. Can’t wait to see what they come up with! 12:30 p.m. I usually get my best ideas by stepping away from the screens and thinking through things on a walk. One of the things I love most about working at GS&F is our location in Cummins Station. Within walking reach there are great local lunch spots and culture hubs. Turnip Truck in the Gulch is one of my go-tos. 1:30 p.m. Afternoon coffee is a must. 1:45 p.m. Part of my day usually consists of talking through projects that may or may not end up in UX or Development. Because he loves to keep me on my toes, GS&F Executive Creative Director Gregg Boling stops by to get my opinion on a potential new project. 3:00 p.m. It’s getting close to review time for today’s UX challenge. I’m expecting greatness from my team so I had better come up with a few ideas of my own. I’m focusing on new ways to send information to the customer that will bring more value than the brand’s current website and newsletter. I start with a pencil sketch and go from there. 4:00 p.m. We don’t call this room the Brain Dump for no reason.The team is back with their ideas. One by one each designer presents their paper prototype, we discuss customer pain points, and I watch the ideas begin to cross-pollinate into a very cool early concept. Collaboration is key and keeps us innovative. 5:30 p.m. And that’s a wrap. I check a few more emails before packing up for the night. Today was good, today was fun, tomorrow is another one—Dr. Seuss (there’s the influence of my two little kids coming through, off to see them now!).