To capture the essence of this new Medusa offshoot and better ground the name in the true character of the space, our team travelled to Hudson to see the grounds.
We found a bright, open mixed-use space with tall ceilings, oak columns and greenery grounded by industrial elements. It spoke to collaboration and connection—a hub for office goers, gym junkies, locals and out-of-towners to connect and indulge over coffee, beer or food.
These elements became the grounds for our naming strategy. We generated over 500 total names that tapped into elements of mythology, ancient language, fable and connection.
The initial objective was to create a name that invited people to enter the welcoming, comfortable and warm atmosphere of the new restaurant, but after visiting we realized it was more than that—there was an element of spontaneity that had yet to be tapped into.