The Fine Art of the Client/Agency Relationship
We want to be your friends, but it’s more important that you want to be incredible.
Featured
Celebrating Diversity With Bridgestone & The NHL
Recently, the Bridgestone team called on us to create a TV spot celebrating their support of the NHL’s diversity initiatives. The COVID-19 pandemic posed a few challenges to production, making it all the more important to act fast, be flexible, and stay nimble.
Why All CMOs Should Have a Pulse on Brand Health
With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.
The Amperseason of Giving, Sharing & Friendship
At GS&F, we don’t just focus on providing results and sharing expertise—we’re Friends who share a passion for community involvement. To celebrate our 40 years in Music City, we put a new, nonprofit spin on our acronym to deliver a charitable campaign with a huge community impact.
Von Elrod’s – Brand Launch Campaign
With bigger beers, bigger flavors and bigger times to be had, Von Elrod’s welcomes friends, families, coworkers and strangers from all walks of life to leave their inhibitions at the door. GO BIG OR MISS OUT We partnered with The Nashville Sign (the “Times Square” of Nashville) to run a series of FOMO-inducing digital billboards…
Why All CMOs Should Have a Pulse on Brand Health
With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.
Everyone was itchin’ to have a little fun at Blake Shelton’s new bar in Nashville
When one of country music’s biggest stars decided it was time to raise the bar on Broadway, we got down to business.
How to Engage Your Brand’s Audience on Facebook
Afraid the latest Facebook algorithm will prioritize baby pictures and family reunions over your branded content? Have no fear, active engagement is here.
4 Ways to Strengthen Your Direct Mail Campaign
In an era of technology, one of the most primitive forms of marketing is still surprisingly leading the way in respect to response rate.
Understanding The Customer Journey – Part II: User Research
Asking the right questions could be what separates a good user experience for your customer from a great one.
PetSafe – Pet Hydration Month Campaign
HERE’S TO HYDRATION PetSafe wanted to educate pet owners on the importance of proper hydration during the sweltering summer months—and sell a few Drinkwell Fountains—by raising awareness for Pet Hydration Month in July. A THIRST FOR THE TRUTH First, we needed to find that one common truth that resonated with our audience. We realized that…