Our Friends at Jack’s came to us wondering how to approach influencer marketing for their brand. To start, we simply asked why influencers had to be younger millennials.

When brands define and live by who they really are, they can weather even the toughest storms—and often come out better on the other side.

We designed and developed a mobile app to support IoT-enabled commercial and residential water heaters for A. O. Smith, a global manufacturer of water heaters and boilers. With insight from customers, we built a single app and incorporated unique experiences for each audience in one place.

Influencer marketing should go beyond a sales push and allow consumers to see your brand with integrity and honesty in the real world through a real person giving honest feedback or accreditation. Real-world application and testimonials, especially when they’re on video, are invaluable assets.

How can brands handle this season, remain true to their identities and engage well in this time of political intensity? By focusing on the practice that unites us and gives us all a voice—voting.

In previous years, tossing as many search terms into your website’s content was the way to go. Google responded to those efforts and awarded top search results for a quantity-over-quality approach. But not anymore.

When we first partnered with the Music City Grand Prix to bring IndyCar to Nashville, the organization was still in the planning phase—but they were fueled by the kind of bold idea we love to help bring to life.

With your brand’s upcoming goals and plans in mind, it may be time to partner with an independent agency—one who can come alongside you, take risks with you and help your brand do more in 2021.

GS&Fers work hard and play harder, but somewhere between the hard work and the hard play, we could all use a hard break. Hard Refresh is that somewhere.

Our most forward-thinking clients recognize that the digital ecosystem is constantly changing. As technologies evolve and new competitors emerge, it is important to see digital products as a continuous investment.