Audience-First and Solutions-Oriented: Driving Results for LP’s Blog

In 2018, LP Building Solutions was in the midst of a transformation. Check out how we came together to implement a new approach and purpose for the LP blog—and the results that came with it.

Beyond the Booth: Making the Most of Your Trade Show Presence

Trade shows can serve as an anchor for your marketing efforts when they’re positioned as key moments within your yearlong plans. In just a few days your brand can gain valuable leads and increase awareness, forming a foundation for the rest of your year. How can you make the most of a trade show and…

How to Interview With Intention—and Snag Top Talent

Let’s face it—interviews and the hiring process can be a grind. The search is worth it when you find an engaging, curious and experienced candidate, but how do you get there?

What Makes Effective Advertising—and Did the Super Bowl Ads Cut It?

At GS&F, we evaluate our own creative with questions that keep the brand and the audience at the center of the discussion. Check out our ABCS of assessing work—alongside some brands that got the job done with their Super Bowl ads.

Rethinking Account Management—With a Dose of Creativity

“Suits” and “creatives”—an old convenient myth in the industry based on creatives’ output and suits’ clothing. We may work differently, but we don’t cancel each other out.

Emotional Connectivity: The New Core Currency

It’s not enough to simply get someone’s attention anymore—they have to feel something.

10 Ways We Bring Out the Best in Each Other

At GS&F, we believe the best client-agency relationships start with candid collaboration.

How—and Why—We Strive to Always Be Bold

Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.

Proof that Big Ideas Are Usually Simple Ideas

A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.

BERT Alert

Google recently rolled out their latest notable update with all the pomp and circumstance you would expect without so much as a whisper. That’s because this BERT update has been in the works for quite some time, if you’ve been paying attention. Since 2015’s “Mobilegeddon,” Google has made a concerted and wildly transparent effort to make two things…

A Halloween Interactive With a ‘Hillbilly Bone’

Halloween is the one time a year where it’s socially acceptable to get weird – and here at GS&F we wholeheartedly embrace that. However, Halloween can also be very predictable at times: with the same old ghosts, witches, axe murders, and zombies. We like to be different. The interactive team at GS&F set out to…