When design firm GBI opened its new showroom in Tennessee, they were giving area customers a unique opportunity to purchase Knoll furniture, one of the most iconic brands in the industry. The goal: inspire like Knoll GBI turned to us to develop print and digital promotional items with the design sophistication worthy of the Knoll…

When Holler & Dash launched its new concept for fast casual Southern dining targeted to Millennials, they asked GS&F to amplify the brand and sustain a social media buzz to build long-term loyalty. The campaign had three phases: a grassroots teaser to raise awareness, a social media blitz to cultivate engagement, and a post-launch phase…

We’re celebrating a milestone Preds season with a look back at great work.

Shattering Stereotypes The Oasis Center in Nashville helps at-risk teens transition to productive adulthood by embracing their complexity in a multitude of ways. There are dreams behind the labels GS&F’s “There’s More To Youth” campaign showed that teens often get unfairly stereotyped, and those labels don’t match their underlying realities and aspirations. Images with impact…

GS&F dives into creative problem-solving in a world of new technology.

When citizens think of government, efficiency isn’t always top of mind. Yet, the State of Tennessee wanted to be more effective for citizens by taking multiple marks and creating one consistent graphic identity to strengthen their brand. Creating the first identity system for the state was a huge ask. The system had to bring together…

When Firestone asked us to create in-store pieces that would complement their Truck Stuff campaign, we knew we were selling more than tires. We were selling the Truck Stuff lifestyle. From The Ground Up The message was simple: By giving your truck Firestone Destination tires, you’re giving your truck the durability and dependability to work hard…

Bridgestone/Firestone turned to GS&F for a redesign of its quarterly marketing summary, and the result was TreadLife magazine—a visually compelling, information-packed resource for more than 4,500 independent tire retailers. A fresh theme every issue The publication provides valuable information on new product launches, upcoming promotions, advertising/merchandising assets and much more. Each issue of TreadLife has…

Coming off a disappointing season, we helped the Tennessee Titans give their fan base a reason to get energized and excited again. But more importantly, we gave them a reason to buy season tickets. A New Era With draft day on the horizon and holding the #2 pick, the Titans were in position to draft…

We helped Firestone launch the Champion™, Firehawk™ AS and Firehawk™ Indy 500® tires with a campaign inspired by classic Firestone ads from the 1920s. All three are important additions to this legendary line, and the Champion comes with Firestone’s longest treadwear warranty. Our creative process also emphasized heritage In designing the campaign, we literally “went…