We designed and developed a mobile app to support IoT-enabled commercial and residential water heaters for A. O. Smith, a global manufacturer of water heaters and boilers. With insight from customers, we built a single app and incorporated unique experiences for each audience in one place.

Influencer marketing should go beyond a sales push and allow consumers to see your brand with integrity and honesty in the real world through a real person giving honest feedback or accreditation. Real-world application and testimonials, especially when they’re on video, are invaluable assets.

How can brands handle this season, remain true to their identities and engage well in this time of political intensity? By focusing on the practice that unites us and gives us all a voice—voting.

In previous years, tossing as many search terms into your website’s content was the way to go. Google responded to those efforts and awarded top search results for a quantity-over-quality approach. But not anymore.

When we first partnered with the Music City Grand Prix to bring IndyCar to Nashville, the organization was still in the planning phase—but they were fueled by the kind of bold idea we love to help bring to life.

With your brand’s upcoming goals and plans in mind, it may be time to partner with an independent agency—one who can come alongside you, take risks with you and help your brand do more in 2021.

GS&Fers work hard and play harder, but somewhere between the hard work and the hard play, we could all use a hard break. Hard Refresh is that somewhere.

Our most forward-thinking clients recognize that the digital ecosystem is constantly changing. As technologies evolve and new competitors emerge, it is important to see digital products as a continuous investment.

While it may not be much to write home about at first glance, this homemade cotton-and-poster-paint icon carries serious weight around GS&F.

With new trends and new ways to reach their audiences, brands must keep a finger on the pulse of what’s in their toolkits on a daily basis. We’ve gathered the top trends for July and August—see how your brand can get in on the social media action.