Featured

Brand AMP Spotlight: Eureka™ MDF from CalPlant™

Alongside key stakeholders at CalPlant, we began our proprietary Brand AMP process with an open conversation about the journey to post-harvest rice straw-based MDF. We worked to go beyond this differentiation to leverage CalPlant’s brand authenticity—where their audience’s desires and the brand’s offerings meet.

The Fine Art of the Client/Agency Relationship

We want to be your friends, but it’s more important that you want to be incredible.

Why All CMOs Should Have a Pulse on Brand Health

With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.

The Amperseason of Giving, Sharing & Friendship

At GS&F, we don’t just focus on providing results and sharing expertise—we’re Friends who share a passion for community involvement. To celebrate our 40 years in Music City, we put a new, nonprofit spin on our acronym to deliver a charitable campaign with a huge community impact.

Von Elrod’s – Brand Launch Campaign

With bigger beers, bigger flavors and bigger times to be had, Von Elrod’s welcomes friends, families, coworkers and strangers from all walks of life to leave their inhibitions at the door. GO BIG OR MISS OUT We partnered with The Nashville Sign (the “Times Square” of Nashville) to run a series of FOMO-inducing digital billboards…

Why All CMOs Should Have a Pulse on Brand Health

With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.

Everyone was itchin’ to have a little fun at Blake Shelton’s new bar in Nashville

When one of country music’s biggest stars decided it was time to raise the bar on Broadway, we got down to business.

How to Engage Your Brand’s Audience on Facebook

Afraid the latest Facebook algorithm will prioritize baby pictures and family reunions over your branded content? Have no fear, active engagement is here.

4 Ways to Strengthen Your Direct Mail Campaign

In an era of technology, one of the most primitive forms of marketing is still surprisingly leading the way in respect to response rate.

Understanding The Customer Journey – Part II: User Research

Asking the right questions could be what separates a good user experience for your customer from a great one.

PetSafe – Pet Hydration Month Campaign

HERE’S TO HYDRATION PetSafe wanted to educate pet owners on the importance of proper hydration during the sweltering summer months—and sell a few Drinkwell Fountains—by raising awareness for Pet Hydration Month in July. A THIRST FOR THE TRUTH First, we needed to find that one common truth that resonated with our audience. We realized that…