Though 2020 brought its own fair share of change and upheaval, social media marketing surged ahead as many relied on digital platforms for connection, shopping and news.

When you think of influencers, you might think of clothing, makeup, and home goods—not building products. But that’s changing.

At GS&F, we have a proven process and track record for getting to the right name. What makes our process unique is that we start with your business strategy and then work tirelessly to remove subjectivity from the evaluation process.

Having been a largely distributed workforce since March 2020, we are no strangers to the fact that 2020 will forever change the locations, methods and times in which we work.

At GS&F, we’re challenging ourselves to make space for the 2020 holiday season. It can’t be canceled; it just has to be redefined. By giving ourselves time to reflect, rest and enjoy the season—even if it looks different than usual—we’ll enter the new year with fresh perspectives, bold thinking and resilience.

Let’s take a look at a few of the industry’s latest trends and see how they might impact your brand’s plans.

Alongside key stakeholders at CalPlant, we began our proprietary Brand AMP process with an open conversation about the journey to post-harvest rice straw-based MDF. We worked to go beyond this differentiation to leverage CalPlant’s brand authenticity—where their audience’s desires and the brand’s offerings meet.

Partnering with an integrated agency is the perfect way to ensure your data is working as hard as it can. Here’s how we approach using digital insights to drive our work.

Our Friends at Jack’s came to us wondering how to approach influencer marketing for their brand. To start, we simply asked why influencers had to be younger millennials.

When brands define and live by who they really are, they can weather even the toughest storms—and often come out better on the other side.