Never Settle: The Road to Becoming Who We Want to Be

Behind the office doors, a wave of new challenges met virtually every company that returned to office after years of pandemic uncertainty. Between a hybrid work environment and new teammates—some whose careers began mid-pandemic—we’ve become pros at adapting.

COVID-19 & Beyond: How PR Elevates Your Brand in Every Season

During the pandemic’s early months, communicating right away—and in the right way—influenced brand perception. Let’s take a look at why PR is critical in both lean times and as a consistent strategy for your brand’s success

GS&F’s Social Media Pros Weigh In on What’s to Come in 2021

Though 2020 brought its own fair share of change and upheaval, social media marketing surged ahead as many relied on digital platforms for connection, shopping and news.

Uncovering Influencer Potential in the Building Industry

When you think of influencers, you might think of clothing, makeup, and home goods—not building products. But that’s changing.

The Art and Science of the Brand Naming Process

At GS&F, we have a proven process and track record for getting to the right name. What makes our process unique is that we start with your business strategy and then work tirelessly to remove subjectivity from the evaluation process.

Onward to 2021: How We’re Adapting and Moving Forward

Having been a largely distributed workforce since March 2020, we are no strangers to the fact that 2020 will forever change the locations, methods and times in which we work.

Making Time for Holiday Self-Care: 5 Friends Share Their Tips

At GS&F, we’re challenging ourselves to make space for the 2020 holiday season. It can’t be canceled; it just has to be redefined. By giving ourselves time to reflect, rest and enjoy the season—even if it looks different than usual—we’ll enter the new year with fresh perspectives, bold thinking and resilience.

Tracking the Trends: Fall & Winter 2020

Let’s take a look at a few of the industry’s latest trends and see how they might impact your brand’s plans.

Brand AMP Spotlight: Eureka™ MDF from CalPlant™

Alongside key stakeholders at CalPlant, we began our proprietary Brand AMP process with an open conversation about the journey to post-harvest rice straw-based MDF. We worked to go beyond this differentiation to leverage CalPlant’s brand authenticity—where their audience’s desires and the brand’s offerings meet.

From Data to Decisions: An Integrated Agency’s Approach

Partnering with an integrated agency is the perfect way to ensure your data is working as hard as it can. Here’s how we approach using digital insights to drive our work.

How Jack’s Helped Us Reimagine Influencer Partnerships

Our Friends at Jack’s came to us wondering how to approach influencer marketing for their brand. To start, we simply asked why influencers had to be younger millennials.