Building Trust With an Alabama Classic

When Jack’s, an Alabama born hamburger joint that’s been a long-time player in southern cuisine, presented GS&F with a menu item that was new to Jack’s but familiar to the plates of southerners, we took an up-close look at the existing and potential customers to inform our strategy.

When the Going Gets Tough, the Tough Brands Get Brave

Though times of hardship might make your marketing decisions feel more urgent, balancing long-term strategy with short-term adjustments will be something your brand encounters every day.

Inside the Work: How We Took Chances to Make It Great

At GS&F, we’re no strangers to getting creative on the path to great work for our clients. We’re ambitious, and we don’t shy away from a challenge. Recently, we found ourselves across the United States in Seattle, Washington for a photo and video shoot, in frigid temperatures and a snowstorm, keeping the work coming—and just as great as we’d planned.

How COVID-19 Is Rewriting the Textbooks on Crisis PR

We are forced to change our way of thinking about crises in this age of uncertainty. We are leaning even more heavily into our company values and addressing the crisis in steps for sequential wins along a resolution spectrum. Today, our formula looks more like this:

Google Shopping Ads Are Free—Now What?

Recently, at the end of April, Google announced a big change to their shopping platform with a simple message: “It’s now free to sell on Google.” As the world’s top search resource opens its advertising gates, let’s take a look at the ramifications of this change.

Feedback With Heart: A Performance Review Conversation

The way we talk about friendship has changed over the years. GS&F was founded on the idea of doing great work with your friends. People you want to spend time with. Today, that sentiment holds true, but we talk about friendship in more direct terms.

Anticipating a New Normal: 5 Specialists Weigh In

As our daily lives have been disrupted during the COVID-19 pandemic, we’ve developed new habits. But when this is all over, how sticky will those new habits be? Research suggests that the degree of change is a function of time—the longer we’re isolated, the stickier our habits will become—but we’ve also seen that just days…

Tracking the Trends: Social Media Updates and More

It’s been another quick season of social media changes and updates. From developing consumer habits to new features and more, tracking the trends helps you reach your brand’s audience meaningfully and intentionally—even in unusual seasons like this one.

From Reservations to Facebook Live: Adapting the Oasis Center’s Landmark Event

Over the years GS&F has had the honor of partnering with the Oasis Center, one of Nashville’s leading youth-serving nonprofit organizations. When the center’s landmark fundraising event, Only in Nashville, was canceled due to the coronavirus pandemic, our team was challenged to help the organization pivot its strategic approach.

Crush Your Next Virtual Presentation With These 5 Tips

Just several weeks ago, virtual meetings and presentations were a second-choice, only-if-we-can’t-avoid-it option. Now, they’re the norm. The rules of engagement are different, new, and at times super awkward. But we still have to set the room—even if it’s through Zoom.

Hey Google—How Can Marketers Use Smart Speakers?

Smart speakers are well on their way to becoming a standard fixture in the modern American home. Sales of these devices grew 70% in 2019, which means approximately 200 million smart devices are in homes and businesses all over the world. And if it’s hard to visualize those stats, just think about how even the…