Whether you’re boarding your next flight or growing your family, at GS&F we believe that work-life balance is the key to happy and productive employees.

With Gen Z knocking at the door, we take a look back at what we learned from marketing to a social generation.

The GS&F UX department presents a three-part series outlining the customer journey.

THE CHALLENGE The International Champions Cup (ICC) was founded by Relevent Sports, a company building a soccer presence around the globe by showcasing matchups across the United States, China and Singapore. When Nashville’s Nissan Stadium was chosen to host two of the Premier League’s top teams—Tottenham Hotspur and Manchester City—Relevent Sports asked GS&F to help…

Bridgestone Ecopia™ tires for semi-trucks are designed to be fuel efficient—with savings of up to $710 annually, per truck, if they’re run on all three positions. But insights revealed that fleet managers were only focusing on the first position, or the front of the truck, and missing out on a huge savings opportunity. It was…

THE CHALLENGE Hunt Brothers Pizza set a goal to grow their Facebook page by 20% in 2016. To achieve this goal—and better understand their audience in the process—we launched a Fan Acquisition Campaign to help promote their page. WHAT WE DID We created over a dozen ads that tested copy and imagery with three targeted…

THE CHALLENGE One of the nation’s leading lifestyle retailers, Tractor Supply, was ready to launch a new line of pet food made by 4health called UNTAMED. Our task was to help them launch it. WHAT WE DID How did we promote a product designed to feed the primal hunger of cats and dogs? The creative…

The Challenge Cheekwood, a 55-acre attraction in Nashville, Tennessee, sought to reposition itself and rebrand itself in respect to its five-year strategic plan. With a historical reputation of wealth, society and financial stability, Cheekwood approached GS&F for help identifying and launching a new brand that alters the public perception of who Cheekwood is today and…

When Watkins College of Art was looking for a new identity that would elevate their brand, they turned to GS&F to establish a refreshed visual presence and launch an admissions campaign that would live up to their rich history and ambitious vision. Our first step was to establish a brand platform or blueprint for what…

Jeanie Nelson Conservation Legacy Fundraiser When Jeanie Nelson stepped down as CEO and co-founder of The Land Trust for Tennessee, the nonprofit organization turned to us to ensure that her farewell event would be a fundraising effort worthy of a true environmental hero. Jeanie was the first female lawyer in Nashville, and she is an…