Alongside key stakeholders at CalPlant, we began our proprietary Brand AMP process with an open conversation about the journey to post-harvest rice straw-based MDF. We worked to go beyond this differentiation to leverage CalPlant’s brand authenticity—where their audience’s desires and the brand’s offerings meet.
Let’s face it—interviews and the hiring process can be a grind. The search is worth it when you find an engaging, curious and experienced candidate, but how do you get there?
At GS&F, we evaluate our own creative with questions that keep the brand and the audience at the center of the discussion. Check out our ABCS of assessing work—alongside some brands that got the job done with their Super Bowl ads.
“Suits” and “creatives”—an old convenient myth in the industry based on creatives’ output and suits’ clothing. We may work differently, but we don’t cancel each other out.
It’s not enough to simply get someone’s attention anymore—they have to feel something.
At GS&F, we believe the best client-agency relationships start with candid collaboration.
Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.
A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.