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Inside the Work: How We Took Chances to Make It Great

At GS&F, we’re no strangers to getting creative on the path to great work for our clients. We’re ambitious, and we don’t shy away from a challenge. Recently, we found ourselves across the United States in Seattle, Washington for a photo and video shoot, in frigid temperatures and a snowstorm, keeping the work coming—and just as great as we’d planned.

Bridgestone Commercial – The Ecopia Effect Campaign

Bridgestone Ecopia™ tires for semi-trucks are designed to be fuel efficient—with savings of up to $710 annually, per truck, if they’re run on all three positions. But insights revealed that fleet managers were only focusing on the first position, or the front of the truck, and missing out on a huge savings opportunity. It was…

Hunt Brothers Pizza – Fan Acquisition Campaign

THE CHALLENGE Hunt Brothers Pizza set a goal to grow their Facebook page by 20% in 2016. To achieve this goal—and better understand their audience in the process—we launched a Fan Acquisition Campaign to help promote their page. WHAT WE DID We created over a dozen ads that tested copy and imagery with three targeted…

Tractor Supply Co – Dine With Your Dog

THE CHALLENGE One of the nation’s leading lifestyle retailers, Tractor Supply, was ready to launch a new line of pet food made by 4health called UNTAMED. Our task was to help them launch it. WHAT WE DID How did we promote a product designed to feed the primal hunger of cats and dogs? The creative…

Cheekwood – Rebranding

The Challenge Cheekwood, a 55-acre attraction in Nashville, Tennessee, sought to reposition itself and rebrand itself in respect to its five-year strategic plan. With a historical reputation of wealth, society and financial stability, Cheekwood approached GS&F for help identifying and launching a new brand that alters the public perception of who Cheekwood is today and…

Watkins College of Art – Rebranding

When Watkins College of Art was looking for a new identity that would elevate their brand, they turned to GS&F to establish a refreshed visual presence and launch an admissions campaign that would live up to their rich history and ambitious vision. Our first step was to establish a brand platform or blueprint for what…

The Land Trust For Tennessee – A Grand Adventure

Jeanie Nelson Conservation Legacy Fundraiser When Jeanie Nelson stepped down as CEO and co-founder of The Land Trust for Tennessee, the nonprofit organization turned to us to ensure that her farewell event would be a fundraising effort worthy of a true environmental hero. Jeanie was the first female lawyer in Nashville, and she is an…

Knoll/GBI – The Art of Work Event

When design firm GBI opened its new showroom in Tennessee, they were giving area customers a unique opportunity to purchase Knoll furniture, one of the most iconic brands in the industry. The goal: inspire like Knoll GBI turned to us to develop print and digital promotional items with the design sophistication worthy of the Knoll…

Holler & Dash Biscuit House – Launch

When Holler & Dash launched its new concept for fast casual Southern dining targeted to Millennials, they asked GS&F to amplify the brand and sustain a social media buzz to build long-term loyalty. The campaign had three phases: a grassroots teaser to raise awareness, a social media blitz to cultivate engagement, and a post-launch phase…

We Believe In Smashville

We’re celebrating a milestone Preds season with a look back at great work.

Oasis Center – More To Youth Campaign

Shattering Stereotypes The Oasis Center in Nashville helps at-risk teens transition to productive adulthood by embracing their complexity in a multitude of ways. There are dreams behind the labels GS&F’s “There’s More To Youth” campaign showed that teens often get unfairly stereotyped, and those labels don’t match their underlying realities and aspirations. Images with impact…