Influencer marketing should go beyond a sales push and allow consumers to see your brand with integrity and honesty in the real world through a real person giving honest feedback or accreditation. Real-world application and testimonials, especially when they’re on video, are invaluable assets.
A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.
We want to be your friends, but it’s more important that you want to be incredible.
With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.
At GS&F, we don’t just focus on providing results and sharing expertise—we’re Friends who share a passion for community involvement. To celebrate our 40 years in Music City, we put a new, nonprofit spin on our acronym to deliver a charitable campaign with a huge community impact.
With consumer empowerment at an all-time high, it’s important for brands to understand how they are valued and perceived. Brand health could be the difference in your product being picked up off the shelf or passed over for a competitor.
When one of country music’s biggest stars decided it was time to raise the bar on Broadway, we got down to business.
Afraid the latest Facebook algorithm will prioritize baby pictures and family reunions over your branded content? Have no fear, active engagement is here.