Articles
Thinking About Our Audiences In An Ever-Changing Environment
Thinking About Our Audiences In An Ever-Changing Environment
Much has been discussed and detailed about the shift in consumer behavior due to the pandemic. Our audiences have heightened expectations for their experiences with brands (and for brands themselves)
5 TIPS FOR BRANDS ENTERING THE NIL GAME
5 TIPS FOR BRANDS ENTERING THE NIL GAME
For brands, new NIL laws represent a completely untapped pool of potential influencers, and chances are there’s a partner who could be a great fit to promote what your brand is about.
Agentic Commerce: What Happens When Shopping Starts Shopping for You
Agentic Commerce: What Happens When Shopping Starts Shopping for You
The emergence of AI has changed how we live, work and play. Now it's about to change how we shop.
ESG: THE FUTURE OF BUSINESS IS ALREADY HERE
ESG: THE FUTURE OF BUSINESS IS ALREADY HERE
Regardless of which industry you work in, the type of products or services you provide, or the size of your business, ESG (environmental, social and governance) issues should be a top consideration for your brand.
GS&F Top 5: December 2025
GS&F Top 5: December 2025
Don’t have time to track every ad? We curate the month’s most impactful advertising news and creative highlights from around the world into one five-minute read.
How Agentic Commerce Could Actually Work for a Brand Like Yours
How Agentic Commerce Could Actually Work for a Brand Like Yours
Allow us to demystify one of the newest trends in online shopping: Agentic Commerce. Learn what to expect and how to navigate this new tactic.
HOW TO BRAINSTORM—AND LEAVE WITH IDEAS THAT ACTUALLY WORK
HOW TO BRAINSTORM—AND LEAVE WITH IDEAS THAT ACTUALLY WORK
Working remotely is here to stay, and we’ve had to work hard to evolve and create great brainstorming sessions.
HOW VR & AR REVOLUTIONIZE CONSUMER EXPERIENCE
HOW VR & AR REVOLUTIONIZE CONSUMER EXPERIENCE
VR and AR are transforming consumer experiences by creating immersive and interactive environments. We explored how these technologies revolutionize engagement with products and services, offering new levels of convenience and personalization.
Instagram Is Joining the SEO Game. Are You Ready?
Instagram Is Joining the SEO Game. Are You Ready?
SEO is constantly changing, and the latest shake-up comes with certain Instagram posts becoming eligible to appear in search results.
Hit & Miss: GS&F's Big Game Breakdown
Hit & Miss: GS&F's Big Game Breakdown
GS&F takes a look and breaks down one big hit and one big miss from the 2026 Super Bowl ad scene.
What Happens When Product Innovation Doesn’t Turn Into Market Momentum?
What Happens When Product Innovation Doesn’t Turn Into Market Momentum?
Your product pipeline likely isn’t broken; it’s just disconnected. When innovation fails to reach its market potential, the breakdown usually happens in the handoffs.