It is no surprise that COVID-19 has put tremendous pressure on the healthcare industry through challenges and shifts in consumer behavior. These, along with the constant desire for transparency amongst consumers, has the healthcare industry overwhelmed with challenges and opportunities.

Influencer marketing has become an increasingly important aspect of the marketing mix. It’s an effective way to amplify reach, an efficient way to create content, and an impactful way to create authenticity for brands.

When new track president Erik Moses and his team came to us with a no-fail revitalization project, all leading up to the first NASCAR Cup Series race held in Nashville in over 35 years, we jumped on board immediately. Here’s how we sold out the event—and set the stage for a landmark to make its return.

Advertising can often be perceived as product promotion from brand to consumer. Content marketing is reframing this narrative by looking to meet the audience’s needs before ever mentioning a product. Seem backwards? It’s not.

LP Building Solutions was in the midst of a transformation. Check out how we came together to implement a new approach and purpose for the LP blog—and the results that came with it.

What does the future of work look like? In office or remote? One thing is for sure: on the tail end of this 15-month unplanned work-from-home experiment, our collective creativity has taken a beating. But on a brighter note, a creative resurgence is nearing.

Oasis Center is a Nashville institution. It’s been around longer than some of us at GS&F have been alive. And since its inception in 1969, it’s made one thing a priority: Providing Nashville youth with resources to help them thrive. In 2021, that’s more important than ever. Following one of the most challenging years on record, youth are dealing with a shared trauma that stalled their school year, upended their identities and made the already-daunting teenage years even tougher.

Lochinvar’s key tradeshow, the 2021 AHR Expo, had been canceled due to continued ramifications of the COVID-19 pandemic. That’s where we came in, excited to partner with their teams to create a virtual event that stood out from the rest.

Laramey Lawson serves as Executive Vice President, Director of Insights & Engagement at GS&F. After joining the team in 1990, Laramey has created work for almost every client the agency serves. As we celebrate Pride month, we sat down with Laramey to hear his story firsthand. Here’s our conversation.

Every year, millions of Americans battle living with mental illness or a neurodiverse condition. We sat down with a few of our Friends to discuss mental health and work, including how GS&F works to create a culture that promotes mental wellness and how you can take steps toward bringing this to the culture in your own company.