How we positioned a new product for the everyday athlete in a crowded marketplace.

As we close out a year of excitement, growth and friendship, we are thrilled to announce Gregg Boling as the new CEO of GS&F. This marks a significant moment for the agency and a celebration of our friendship-first culture that was solidified many years ago under the leadership of Jeff Lipscomb and Roland Gibbons.

Diving into the five core values that drive everything we do.

As the leader in short form video, TikTok allows marketers to take advantage of the newest form of e-commerce – Community Commerce.

Consumer behavior has shifted, yes. But we can’t lose sight of some core fundamentals when thinking about our audiences.

The Nashville Predators have certainly made a name for themselves since they entered the NHL in 1998. Having built up a loyal fan base that brings the energy every game at Bridgestone Arena, it is no surprise that they are primed to bring the excitement to Smashville once again this season.

While feasible paid media tactics that could effectively reach our vertical B2B audiences were once confined by select audience targeting options, the days of significant limitations are quickly dwindling.

When Jack’s, an Alabama born hamburger joint that’s been a long-time player in southern cuisine, presented GS&F with a menu item that was new to Jack’s but familiar to the plates of southerners, we took an up-close look at the existing and potential customers to inform our strategy.

Regardless of which industry you work in, the type of products or services you provide, or the size of your business, ESG (environmental, social and governance) issues should be a top consideration for your brand.

GS&F has partnered with Delta Dental for nearly 20 years, supporting paid media and creative efforts across several key markets. And as we do with all of our work, we took an audience-first approach to create meaningful connections.