What Does Award-Winning Work Mean to Us?
Creative advertising awards come around every year—they’re a big part of our industry. But why do we care about awards?
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More Than a Tagline: It’s GO TIME
GO TIME began like most other campaigns… but once we began speaking to Bridgestone’s audience, the BOSS (as we call it), we realized there was an opportunity to change the conversation—and differentiate the Bridgestone brand like never before.
Beyond the Booth: Making the Most of Your Trade Show Presence
Trade shows can serve as an anchor for your marketing efforts when they’re positioned as key moments within your yearlong plans. In just a few days your brand can gain valuable leads and increase awareness, forming a foundation for the rest of your year. How can you make the most of a trade show and…
How to Interview With Intention—and Snag Top Talent
Let’s face it—interviews and the hiring process can be a grind. The search is worth it when you find an engaging, curious and experienced candidate, but how do you get there?
What Makes Effective Advertising—and Did the Super Bowl Ads Cut It?
At GS&F, we evaluate our own creative with questions that keep the brand and the audience at the center of the discussion. Check out our ABCS of assessing work—alongside some brands that got the job done with their Super Bowl ads.
Rethinking Account Management—With a Dose of Creativity
“Suits” and “creatives”—an old convenient myth in the industry based on creatives’ output and suits’ clothing. We may work differently, but we don’t cancel each other out.
Emotional Connectivity: The New Core Currency
It’s not enough to simply get someone’s attention anymore—they have to feel something.
10 Ways We Bring Out the Best in Each Other
At GS&F, we believe the best client-agency relationships start with candid collaboration.
How—and Why—We Strive to Always Be Bold
Playing it safe is the only risk we can’t afford to take. It’s time to be bold for your brand.
Proof that Big Ideas Are Usually Simple Ideas
A changing industry called for a campaign evolution for our friends over at Crossville. By starting where we always do—the audience—we uncovered some pretty unique truths that are creating “endless possibilities” for the brand.
BERT Alert
Google recently rolled out their latest notable update with all the pomp and circumstance you would expect without so much as a whisper. That’s because this BERT update has been in the works for quite some time, if you’ve been paying attention. Since 2015’s “Mobilegeddon,” Google has made a concerted and wildly transparent effort to make two things…