THE CHALLENGE One of the nation’s leading lifestyle retailers, Tractor Supply, was ready to launch a new line of pet food made by 4health called UNTAMED. Our task was to help them launch it. WHAT WE DID How did we promote a product designed to feed the primal hunger of cats and dogs? The creative…

The Challenge Cheekwood, a 55-acre attraction in Nashville, Tennessee, sought to reposition itself and rebrand itself in respect to its five-year strategic plan. With a historical reputation of wealth, society and financial stability, Cheekwood approached GS&F for help identifying and launching a new brand that alters the public perception of who Cheekwood is today and…

When Watkins College of Art was looking for a new identity that would elevate their brand, they turned to GS&F to establish a refreshed visual presence and launch an admissions campaign that would live up to their rich history and ambitious vision. Our first step was to establish a brand platform or blueprint for what…

Jeanie Nelson Conservation Legacy Fundraiser When Jeanie Nelson stepped down as CEO and co-founder of The Land Trust for Tennessee, the nonprofit organization turned to us to ensure that her farewell event would be a fundraising effort worthy of a true environmental hero. Jeanie was the first female lawyer in Nashville, and she is an…

When design firm GBI opened its new showroom in Tennessee, they were giving area customers a unique opportunity to purchase Knoll furniture, one of the most iconic brands in the industry. The goal: inspire like Knoll GBI turned to us to develop print and digital promotional items with the design sophistication worthy of the Knoll…

When Holler & Dash launched its new concept for fast casual Southern dining targeted to Millennials, they asked GS&F to amplify the brand and sustain a social media buzz to build long-term loyalty. The campaign had three phases: a grassroots teaser to raise awareness, a social media blitz to cultivate engagement, and a post-launch phase…

We’re celebrating a milestone Preds season with a look back at great work.

Shattering Stereotypes The Oasis Center in Nashville helps at-risk teens transition to productive adulthood by embracing their complexity in a multitude of ways. There are dreams behind the labels GS&F’s “There’s More To Youth” campaign showed that teens often get unfairly stereotyped, and those labels don’t match their underlying realities and aspirations. Images with impact…

GS&F dives into creative problem-solving in a world of new technology.

When citizens think of government, efficiency isn’t always top of mind. Yet, the State of Tennessee wanted to be more effective for citizens by taking multiple marks and creating one consistent graphic identity to strengthen their brand. Creating the first identity system for the state was a huge ask. The system had to bring together…