GS&F Names Gregg Boling CEO

As we close out an incredible year of excitement, growth and most importantly, friendship, we are thrilled to announce Gregg Boling as the new CEO of GS&F. This marks a significant moment for the agency and stands for a celebration of our friendship-first culture that was solidified many years ago under the leadership of Jeff Lipscomb and Roland Gibbons.

Firestone Direct: Providing a Modern Solution to an Antiquated Problem

As consumer needs develop in a hyper-efficient world, Firestone decided it was time to take customer service to the next level.

The Great Resignation: A Chance for Career Revitalization?

While 2020’s pandemic-related uncertainty brought its own challenges in the workforce as firings and furloughs spiked out of necessity, 2021 offered a new obstacle.

Some of Our Favorite Holiday Ads—and Why They Work

With the holiday season well under way, we’re revisiting our top holiday ads that tap into everything that makes this season special.


We hope you’ll celebrate the season in GS&F style with our signature cocktail, The Friend & Tonic. It’s locally sourced and always sipped in good company.

Hype It Up: Launching Juice Plus+ Perform

How we positioned a new product for the everyday athlete in a crowded marketplace.

The Heartbeat of GS&F: Our Five Values

Diving into the five core values that drive everything we do.

TikTok & Community Commerce: A New Era of Digital Strategy

As the leader in short form video, TikTok allows marketers to take advantage of the newest form of e-commerce – Community Commerce.

Thinking About our Audiences in an Ever-Changing Environment

Consumer behavior has shifted, yes. But we can’t lose sight of some core fundamentals when thinking about our audiences.

Bringing Excitement to a New Chapter of Predators Hockey

The Nashville Predators have certainly made a name for themselves since they entered the NHL in 1998. Having built up a loyal fan base that brings the energy every game at Bridgestone Arena, it is no surprise that they are primed to bring the excitement to Smashville once again this season.

Revolutionizing B2B Campaigns with Unexpected Media Strategies

While feasible paid media tactics that could effectively reach our vertical B2B audiences were once confined by select audience targeting options, the days of significant limitations are quickly dwindling.