GO TIME began like most other campaigns… but once we began speaking to Bridgestone’s audience, the BOSS (as we call it), we realized there was an opportunity to change the conversation—and differentiate the Bridgestone brand like never before.
Over the years GS&F has had the honor of partnering with the Oasis Center, one of Nashville’s leading youth-serving nonprofit organizations. When the center’s landmark fundraising event, Only in Nashville, was canceled due to the coronavirus pandemic, our team was challenged to help the organization pivot its strategic approach.
Just several weeks ago, virtual meetings and presentations were a second-choice, only-if-we-can’t-avoid-it option. Now, they’re the norm. The rules of engagement are different, new, and at times super awkward. But we still have to set the room—even if it’s through Zoom.
In recent months, much of what we know about advertising has been flipped upside down. In a socially distanced world, we’re even more reliant on social media and other digital platforms for community and connectivity.
Maintaining a thriving culture in your organization right now may seem like a low priority. But, as they say, culture eats strategy for lunch. If you hope to weather this storm and come out on the other side strong, a thriving culture will propel you and your business forward.
At GS&F, our five core values drive everything we do. But as we continue to work remotely, we’ve had to adapt to maintain the culture that helps us thrive. It’s not impossible—it just takes a little creativity!
How to protect your brand in a time of crisis and prepare yourself for the new normal.
As affected communities grappled with the impact of the storms, communities rallied largely through social media. The reality of the storm’s severity spread quickly across social networks, prompting people to connect with loved ones, coworkers and neighbors to check on their safety and offer to lend a hand, both from near and far.
While our hearts are heavy, we look forward to rebuilding together and have compiled a list of ways in which our friends can help. At GS&F, we know we are lucky to live and work in such a strong and united community. Let’s show them why we’re known as “The Volunteer State!”