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Emotional Connectivity: The New Core Currency

It’s not enough to simply get someone’s attention anymore—they have to feel something.

How to Engage Your Brand’s Audience on Facebook

Afraid the latest Facebook algorithm will prioritize baby pictures and family reunions over your branded content? Have no fear, active engagement is here.

4 Ways to Strengthen Your Direct Mail Campaign

In an era of technology, one of the most primitive forms of marketing is still surprisingly leading the way in respect to response rate.

Understanding The Customer Journey – Part II: User Research

Asking the right questions could be what separates a good user experience for your customer from a great one.

PetSafe – Pet Hydration Month Campaign

HERE’S TO HYDRATION PetSafe wanted to educate pet owners on the importance of proper hydration during the sweltering summer months—and sell a few Drinkwell Fountains—by raising awareness for Pet Hydration Month in July. A THIRST FOR THE TRUTH First, we needed to find that one common truth that resonated with our audience. We realized that…

All Work, No Life?

Whether you’re boarding your next flight or growing your family, at GS&F we believe that work-life balance is the key to happy and productive employees.

Millennials: A Love Story

With Gen Z knocking at the door, we take a look back at what we learned from marketing to a social generation.

Understanding The Customer Journey – Part I: Strategy

The GS&F UX department presents a three-part series outlining the customer journey.

2017 International Champions Cup

THE CHALLENGE The International Champions Cup (ICC) was founded by Relevent Sports, a company building a soccer presence around the globe by showcasing matchups across the United States, China and Singapore. When Nashville’s Nissan Stadium was chosen to host two of the Premier League’s top teams—Tottenham Hotspur and Manchester City—Relevent Sports asked GS&F to help…

Bridgestone Commercial – The Ecopia Effect Campaign

Bridgestone Ecopia™ tires for semi-trucks are designed to be fuel efficient—with savings of up to $710 annually, per truck, if they’re run on all three positions. But insights revealed that fleet managers were only focusing on the first position, or the front of the truck, and missing out on a huge savings opportunity. It was…

Hunt Brothers Pizza – Fan Acquisition Campaign

THE CHALLENGE Hunt Brothers Pizza set a goal to grow their Facebook page by 20% in 2016. To achieve this goal—and better understand their audience in the process—we launched a Fan Acquisition Campaign to help promote their page. WHAT WE DID We created over a dozen ads that tested copy and imagery with three targeted…