Partnering with Manuel
We partnered with world-renowned designer and Nashville native Manuel Cuevas to make branded suits for the superstars. Manuel was already known for creating iconic looks for Dolly Parton, Johnny Cash, Elvis Presley—the list goes on and on—and now, for the first time, his designs would bedazzle the NFL Draft red carpet. Teaser videos built anticipation for the stunt with inside looks at the process.