Listen to Them
In our rapidly changing world, true understanding and connection with your audience is critical. We need to know our audiences better than ever before to make an impact.
How many times have we made assumptions based on what has worked in the past or been too laser focused on what certain data says or our own personal view of what someone will react to? We’re all guilty of it. It’s natural behavior. However, sometimes we are wrong. Audiences evolve seemingly every day. Sure, the pandemic led to some major shifts; however, it is not a new concept. Change is the only constant. And brands must continue to adapt to the ongoing changes to gain a clear understanding of the motivations, needs and drivers of their consumers.
At the end of the day, we must remember to put our assumptions aside. The audience is the great equalizer. They will solve any internal debates. They will tell you what they want, when they want it, where they want it, and how they want it. Just listen.